Companies of all sizes have
used recognition and incentive programs to reward and motivate customers and
employees - often using traditional awards including gift certificates,
pre-paid travel, merchandise or credit cards. Innovative companies are
eschewing these gift programs that are impersonal and instead offering
employees significant experience rewards - class to show appreciation.
Experts have studied the
specific elements behind rewards programs that were successful and have reached
the same conclusion: programs trigger the pleasure sensors and must contain an
element of surprise. Imagine the rush of apprehension as you kick off a sales
contest having a weekend in a Ferrari as the prize, or the facial expression
when you hand a valued client a "thank you" which sits them right in
the penalty box to get a VIP experience at an NHL hockey game. The buzz of
excitement lasts past the award presentation, carrying over through the
memories as well as their knowledge it creates.
Companies are beginning to
reap the benefits of user experience gifts to reward customers and employees
including instant gift certificate san francisco. One Washington, DC-area company turning to
experience gifts is an enterprise service, GTSI, and solutions provider.
Atkinson reports, "We Have discovered that awarding experiences has had a
much more significant impact compared to the pre-paid credit card that people
previously used. With the same budget, we are giving our employees that are
deserving something that's cutting-edge, memorable and distinctive. It's been
an outstanding success.
For this rewards program,
GTSI used experience gift packages offered the recipients a choice: a
countryside tour in a vintage biplane, herding longhorn cattle in a nearby dude
ranch, indulging in a comfortable day in the spa or a private behind the scenes
tour of the National Aquarium. By taking the extra step of creating personal
gifts companies like GTSI demonstrate a genuine appreciation for the
individuality of every single person.
Rewards of experience can
supplement existing travel reward programs. Many companies give top salespeople
valuable travel rewards, while other employees get nothing in any way or
impressive awards. Experience awards may be used to 'reward the middle' by
acknowledging most of the people that have added to the success of a company's
top players and the different yet vital contributions of the support team.
Cash awards are convenient
options for employers because they require the least amount of preparation and
energy. That fact isn't lost on employees. Studies show that cash awards are
remembered for the shortest amount of time, meaning that employers often feel
compelled to increase the frequency of monetary awards to maintain employee
satisfaction. On another hand, the memories created when create glass art using
a master glass blower or an employee learns to dive with all the sharks will outlast
generic gift certificate (for instance walking tours or valentine gift certificate) or an engraved plaque.
0 comments:
Post a Comment